Our Process

We identify the absolute best markets in which to buy property, put together a stellar financing package, build or have trusted third-party builders build our projects, and create, imagine, control, and orchestrate the process of development from beginning to the very end. Through this process we achieve the greatest rewards through both the management and leasing of our properties upon completion.

Our team ensures the entire asset management process is a complete success. From subdivision, zoning, and entitlements, to negotiating and obtaining both construction and long-term financing, we fully utilize the skills and knowledge of all of our team members to provide expert analysis, planning, and advising. Our team has developed and constructed commercial assets in several different communities, and has the development and construction expertise necessary to get any job done, the right way.

1. Acquisition

Our approach to property acquisition follows strict fundamental guidelines to underwriting our investments. We utilize conservative assumptions, extensive scenario analyses, and thorough due diligence prior to the acquisition of an asset. We employ prudent leverage levels appropriate for the nature of the assets and the investment parameters of our clients, and ensure that our capital structure is carefully managed to maximize returns and control risk.

One of our biggest strengths is operational execution and disciplined asset management. Our focus is on core-plus and value-add investment opportunities where superior returns – as well as downside mitigation – can be achieved through careful execution of a rigorous business and operational plan.

We specialize in creating value through:

• Identifying markets that meet our strict MSA underwriting criteria

• Upgrading assets through strategic and cost-effective physical renovations

• Repositioning properties through a comprehensive rebranding strategy with the tenant community as well as brokerage industry

• Establishing and maintaining close tenant relationships to ensure high tenant retention

• Maximizing rental cashflow through our asset management team

• Maximizing net operating income through vigilant cost control

2. Finance

Our methods of financing vary from project to project, as we like to tailor our process to the needs to the task at hand. We often focus on building income projects while also working with private investors and banking institutions to bring in the capital needed for the project.

3. Development

Real estate development – or property development – is a multifaceted business process, encompassing activities that range from the renovation and re-lease of existing buildings, to the purchase of raw land, to the sale of developed land or parcels to others.

Our team at Genard Company coordinates all of these activities, converting ideas from paper to real income-producing assets. We guarantee the best service possible through:

• Improving the technical oversight, monitoring, and reporting of your architects, engineers, and contractors.

• Understanding the feasibility and risks of your project plan and prospective team.

• Coordinating with the best vendors for your development.

• Performing risk mitigation, troubleshooting, and reporting to your board of directors or investors